Atlético Madrid have announced a new multi-year sponsorship deal with DAZN Bet. The sports betting brand becomes an official partner of the club, aiming to bring fans closer through exclusive experiences.
The agreement, whose financial terms were not disclosed, will include brand presence, content, and special activations at the Metropolitano. The partnership is designed to develop long-term initiatives over the coming seasons, strengthening Atlético's commercial strategy.
Elicia Martínez, Country Director of DAZN Bet for Spain and LATAM, expressed her delight. "We are delighted to begin this new chapter alongside Atlético de Madrid," said Martínez. "It is a club with an extraordinary identity, community and international reach, and we share the ambition of building a partnership that goes far beyond brand visibility."
For the club, Chief Operating Officer Óscar Mayo welcomed the new partner. "We are delighted to welcome DAZN Bet as a new and important partner on our journey to bring the team ever closer to the millions of Atlético de Madrid fans," stated Mayo. "We will do so with cutting-edge experiences that allow them to enjoy their club beyond the 90 minutes of a match."
This alliance comes at a time of strong sporting form for Diego Simeone's side. Atlético sit second in La Liga with 19 points, just five behind the leaders, and are on a five-game winning streak. Their next fixture is a trip to Espanyol, who are 12th, and fans can check the full schedule on our fixtures page.
The addition of DAZN Bet expands the club's network of commercial partners, which already includes top-tier agreements. The brand, linked to the DAZN streaming platform, is also the main shirt sponsor of AC Monza in Italy's Serie A. The deal will focus on creating prize draws and unique experiences for rojiblanco supporters, both at the stadium and through digital channels. To learn more about the squad achieving these results, visit our squad section.
Read the full report at en.atleticodemadrid.com
