Atlético Madrid and Live Nation España sign landmark concert deal for Metropolitano
Atlético de Madrid has announced a 10-year strategic agreement with Live Nation España to turn Riyadh Air Metropolitano into a leading venue for concerts and live events. The club aims to establish its stadium as one of Europe’s top cultural hubs, hosting up to 20 concerts per year. League standing (final 2025 table -- new season not yet under way): 4th in La Liga, 57 pts, 17W-6D-8L from 31 games, recent form LLLWW.
What does this deal mean for the Metropolitano?
The agreement covers both the stadium and the spaces within the Ciudad del Deporte, integrating ticket sales directly into the club’s website. This positions the Metropolitano as a key competitor against other major European venues. The partnership reinforces Atlético Madrid’s vision as a cultural player, not just a sports club.
How does this benefit the Madrid community?
Óscar Mayo, the club’s chief revenue and operations officer, emphasized that the project will help solidify Madrid as a top-tier cultural destination. The deal comes at a time when the Santiago Bernabéu faces controversies over concert noise, potentially giving the Metropolitano an edge in event organization.
What’s next for Atlético’s entertainment project?
The club is already working with Live Nation and Oak View Group on Barsento, a 20,000-capacity music arena set to open in 2030. Together with the Metropolitano, it will form one of Europe’s most complete entertainment ecosystems.
